How Content Marketing Helps to Make Money!

“Give your business a professional edge”

Content is at the heart of all digital marketing campaigns and is the medium to reach your target audience. To be successful with content creation, you need to have a plan along with a specific goal and this is what content marketing is all about. Content marketing will focus on creating, guiding and distributing content to attract and retain a clear-defined audience.

What is content marketing?

Content marketing aims at providing relevant and useful content to the prospects, helping them solve their problems. It is a long-term strategic development aims at building relationship with your audience. This helps online businesses to increase brand awareness, achieve better SEO ranking and engage in various digital channels. To take the benefits of content marketing we need a well framed strategy known as content strategy. This will help to specify the type of content to create, when to publish, how much elements to be considered and which audience to target. Effectiveness of your marketing campaigns can be measured through this strategy.

Why is it important?

1. Pays to put your audience first

Across industries a shift in needs of the audience is addressed. Marketers need to apply different strategies if customer changes. It has a great ROI (Return on Investment). Good content is considered an asset for an online business that can generate profit in the form of more organic visits, brand mentions, and social media engagement. Studies show companies that run these campaigns get more traffic and leads compared to ones that operate on formal content strategy.

• Increase in site visits by 55%.

• 434% more pages indexed by search engines.

• 97% more backlinks.

• On an average 5X more leads are observed due to these strategies.

2. Build brand awareness, trust and loyalty

Research strongly supports customer-first marketing- It i