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The Pin-interesting Business Model!

Pinterest is a visual discovery engine for finding ideas like recipes, home, style expression and it is now a hub to find ideas and inspiration on the net.

The History of Pinterest :

Pinterest is an American image sharing and social media service designed to enable savings and discovery of information on the internet using images and animated gifs and videos in the form of pinboards. With billions of pins on Pinterest, you will always find ideas, creative photos, and inspiring artists across the globe.

As of August 2020, Pinterest had over 400 million monthly active users. It's created by -

Ben Silbermann, Paul Sciarra and Evan Sharp.

It's based in San Francisco, operated by Pinterest, Inc. and was created in 2009 approximately 11 years ago.


Pins are bookmarks that people used to save ideas they love on Pinterest. People can search for them and save the ones they like and later click on the same pin to learn more about them. If you are a business owner then definitely you can create a pin to exhibit your products and ideas in front of the view and also you can link them back to your website. This can be called as using pins for business use. There are several artists and sellers who have created multiple pins to sell their products online.

Here are some golden rules of Pinterest!

  • Share interesting and quality items

  • Show consideration for your followers

  • Be selective in pinning activities

  • Pin responsibly

  • Give credit where credit is due

  • Provide the context for your pins

  • Limit the information you share

  • Allow others to pin your images to drive traffic, sales, and audience.

General Pinterest Stats :