Small Business Innovation During the Pandemic



“The value of an idea lies in using it.” The pandemic pushed the never expected before brakes, bringing the entire nation to a halt on a single day. This was something which had not been stated in Indian history before. But did the world really stop? If it didn’t, then what kept the wheels rolling? This is where the new creative ideas enter.


We observed a surge in various small businesses last year. A few of which were less popular in past and others were completely unheard of. These business ideas came out rather successfully in these testing times. These businesses even helped the bigger business to function smoothly.


What exactly are small businesses?


They define small business as a privately owned corporation, partnership, or sole proprietorship with fewer employees. It has lesser revenue than a corporation or regular-sized business. These businesses are often hobby and interest oriented. A specific goal and interest that drives them in mind. Often used to display one’s talent or interest, these businesses also help in making a good fortune.


Some of the thriving small business of India that bloomed during the pandemic:

  • The Cleaning Services

  • The Delivery Services

  • The Online Gift Store

  • Ed tech

  • Cyber Security Consultant

  • E-commerce

  • Online reseller

  • Freelance copywriter

  • Remote Fitness


The cleaning or the disinfectant business had existed before the pandemic. The service came into action mostly during extreme times. But now that each moment has turned into an extreme, this service became a lifesaver. With buildings and places being routinely disinfected to curb the spread of virus; various cleaning companies saw an usurp in hike.



The delivery service is nothing sort of new to our knowledge. What made this service so crucial now than from before? At a time when people are confined inside with absolutely no contact with the outside world; the delivery guys made it possible for things to move from one place to another. From delivering groceries to deliver medicines; at present the delivery service has come at the service of immunocompromised people who are infected from COVID-19 or are still recovering.



The pandemic has strongly boosted all the e-commerce platforms. With the physical stores being shut or encouraging lesser customers every day, people have retorted to the online sale of goods. The e-commerce platform provides a plethora of benefits that it has become part of a lifestyle now. To describe a few, these platform work on customer generated reviews and they provide full hand virtual queries. You can examine a product just by simply laying down on your bed. If you are wondering what happens, if there are no reviews or the product isn’t par with your expectations, worry no more, you can simply return it with easy return policies. The delivery service has made secure no contact delivery their prime priority. With all such services, who can resist shopping online!


Education, being the backbone of any nation, can never be compromised. Not even the pandemic can push the brakes of this rolling cart. Initially, the country saw a brief pause in education, but it picked up its pace pretty soon enough. Online teaching came into existence almost three-decades back, did you know? Maybe not, because it was only in 2020 that it became widespread. Indian EdTech start-ups have come forward to offer their platforms free to schools and students. It has shown potential of online education, which may be the changing face of education in near future. “Byjus has over 50 million registered users on its platform.”

Considering the recent pandemic, many companies have chosen work from home mode or remote jobs, online education has become a backbone of the education system and not to forget with every service being available online it may have more cons than pros if the service isn’t secured. The hackers may target easily gullible targets to make an easy profit. In the wake of such need, many IT expertise and network marketing companies have come forward to provide safety and security to various customers. As some experts predict, the demand for cybersecurity maintenance will also be in high demand as of future.



Business that begins at home:


The lockdown may have forced us to stay put at our home and rest, but did it also force our brain to rest? The period of staying inside our home has channeled our inner artist to grow. With people getting creative with their art and craft, they have put their talent into good use. A spike in Instagram business was seen with people selling customized paintings, resin charms, customized cards; there are dozens of small stores that have opened through Instagram. These businesses aptly use Social Media Management. Instagram has offered various tools that can be optimized for branding content with a large audience.



What if someone told you, you can earn just by writing? The answer is pretty intriguing; while most of us are aware of earning through writing; only a few majorities know exactly how to do it. With almost everyone sitting down in our rooms, wondering about the sunshine or the monsoon, many people are opting to freelance. Starting from something as simple as blogging, people are putting up their creative front on the internet and earning a good sum. Web content, social media content, press releases, academic writings are a few other services which passionate writers offer in their resume. Platforms like Fiverr, Upwork, FlexJobs, Bloggingpro, iWriter etc. are a few favourites.


The social-distancing may have caused the gyms to shut down, but it couldn’t shut down the spirit of fitness. Virtual on-demand fitness classes have been rising to popularity in the scenario. Fitness plays a significant role in boosting immunity. IMMUNITY is the only key to fight off any disease. Therefore, people have been shifting their focus greatly on keeping up their immunity. YouTube and Instagram users have taken up the platform to both teach and learn routines online.


The worldly slowly is segregating into small provisions which have combined to form a large space. With every service being available at the touch of fingerprints, taken a good number of opportunities have taken birth. It all depends on the usage; whether these opportunities grow or wither with time.



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