How Does Search Engine Optimization Help A Business In Getting Leads?

Updated: May 14

Table of Contents:

  • What is SEO?

  • How does SEO work?

  • Pillars of the SEO

  • Top 5 Reasons to Use SEO

  • How it will help in getting you leads?

What is SEO?

SEO stands for Search Engine Optimization. This process is basically to make your website rank higher on the search page. The main difference between SEO and paid advertising is that SEO is organic ranking. This means we don’t need to pay any third party to make our website stand higher on results. It involves taking a piece of content, optimizing it, and showing them on top whenever a user searches for it on any search engine.

How does SEO work?

To understand this better, let’s take up an example of what we call in the industry as ‘Customer Journey’. For example, A user goes on google and searches for their problem Like they might be searching for air tickets booking, searching for lyrics of songs, finding how to do editorials anymore. So basically, everything begins with a search. And wherever the user starts searching, the Consumer journey starts. And the websites available on the top, the user clicks and goes on till buying the product.

The Pillars of SEO

For any website to rank higher or score good in SEO analysis, there are various factors and analyses involved. Basically, there are 3 fundamental techniques that can be used to improve SEO or build a new one:

  1. Site Code & Structure

  2. Onsite Content

  3. Offsite Factors

Site Code & Structure:

This part comes under the technical SEO. where the website is been improved by checking the index & web crawling effectively. A technically sound website helps to rank better in organic searches. It can be implemented by using tags such as HTTP, header responses, XML sitemaps & SSL configurations.

Onsite Content:

Onsite content or On-page SEO is practising to optimize the website content to rank better. This would include publishing quality content, the good keyword used in blogs, add relevant titles & tags. On-page SEO helps to improve search visibility & ranking.

Offsite factors:

This is the “behind-the-scenes” for website optimization. Offpage SEO refers to site speeds, optimizations, and creating backlinks through social media. In simple words, taking actions outside the website to improve the website.

Top 5 Reasons to Use SEO:

  1. Builds Trust And Credibility It fulfils the primary goal of SEO, which is to establish a strong foundation with the users over the net. Thereby increasing user experience that is discoverable on search pages. This trust and credibility can be built by performing these steps over time; a. Natural Content b. On-Page and Off-page elements c. Positive user behaviours d. Optimized results

  2. Increased Traffic, engagement & conversions Local search has now become a go-to thing. Due to SEO, your website will be optimized and rank higher on the searches. And once they are visible to users on the very first search, traffic to your website increases. This will in turn help you to have engagement over the audience, and eventually leads may get converted.

  3. Organic search SEO allows you to elevate high due to organic search, And not due to paid advertising. And the better a brand is understood, the more it will help the audience to get attracted.

  4. New Opportunities to Land High SEO always means discovering new opportunities for the brand. This is the only way a brand gets recognized and helps with sales, product, and new customer strategies for generating more leads.

  5. SEO is Indispensable Part Consumers will always be in need of solutions, and searches for them are never going to stop. And SEO is always going to be there, as users are going to search due to its cost-effectiveness. With more organic results, more leads would be generated.

How it will help in getting you leads?

Still, now if you question how exactly SEO is going to help in getting leads. Then, let us understand through the Lead Generation funnel.

Lead Generation Funnel

In the market, if you want to survive, you should first understand the needs and then satisfy the customer accordingly. If you are looking into increasing sales, then generating more leads should be your aim. And SEO can help you do that.

Take the example of the lead generation funnel.

This image by colinscotland depicts how a funnel can be. The main purpose of this funnel is to grab the attention of users and let them turn into action.

“When we pour traffic into the top of the funnel, customers must come out."

You need to first understand the demands and needs of customers, thereby catching attention and increasing traffic to your website. The next step is to ponder interest in the traffic by giving involved content. The power of content will help to instinct desire and then convert it into action.

Here are some tips you need to keep in mind while creating your funnel:

  • Map out the customer journey

  • Create magnets for your visitors

  • Create landing and thank you pages

  • Map out point of contacts of customers

...and many more.

So basically, through the use of SEO, your business will not only grow organically but also help to future-proof your website by maximizing the opportunity.